JANE JONES

Location: Los Angeles, Echo Park, CA

Size: 500 sf

Design, Bitches has designed an intimate showroom and office for fine jewelry brand Jane Jones. After years of development, Jones launched her namesake line combining meticulous and traditional craftsmanship with a 21st century attitude.

The design reflects the brand ethos – experimental, flashy and fun. Filled with bespoke details, the space is comfortable and unexpected. Custom furniture and displays were developed uniquely for the brand and dovetail with its focus on one-off collaborations and commissions. Machined  and reflective materials, soft mohair and carpet in contrasting colors invite touch and create an atmosphere that is at once cozy and energizing. Locally fabricated custom couches and displays punctuate the space, nestled into a re-mixed cabinet system by Jean Nouvel for Reform.

The fixtures and finishes are designed to be moved and re-used with future expansion in mind. Working within an ordinary envelope we have created a colorful launching pad for the young brand. The creative partnership between Jane Jones and Design, Bitches extends to an entire universe, from website to branding, packaging and physical showroom.

We worked in collaboration with Jane to create a unified creative direction across all touchpoints – physical space, brand identity, packaging and web.  A timeless, minimalist aesthetic and strong color palette embody Jane Jones’ modern luxury.

Architecture, Interior Design, Lighting Design: Design, Bitches

General Contractor: Joe Pacheco

Fabrication: AFM

Photography: Ye Rin Mok

D,B Team: Rebecca Rudolph, Catherine Johnson, Margerie Bonnet, Emilie Jia